'Dare to Reuse'

The "Dare to Reuse" project, commissioned by RAEDIVIVA, highlights the importance of sustainability and the creative potential of repurposing materials. Through this projet, they aim to challenge the conventional views of discarded objects and show that what is often considered waste can be transformed into something new.

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All the materials featured in the 2025 calendar have been sourced exclusively from recycled or discarded items. Each month, through photographs taken over two days in a warehouse in Marseille, the charity's board members pose, sometimes semi-nude or in suggestive arrangements, promoting everyday objects.

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Accompanying each photograph are practical "How to Reuse" sheets that offer actionable tips and creative ideas for individuals to engage in sustainable practices. 

Through this initiative, the organisation seeks to raise awareness about the issue of waste while also celebrating repurposing.